Archive for the ‘Blog For Business’ Category

--> Feb
20

The Era Of Easy Blogging

Posted by Larry Cragun Comments Off

Now I know you think this guy is smiling because washing his dog was so easy and because the dog loved it too.

But that would make you wrong. He is smiling because he has time to sell real estate and to blog. Actually, because of his blog marketing real estate is even easier.

Click here or on the photo to see a short demo video about blogging made easy.

You will need a video player such as Media Player or Nero which is a good thing to have anyway.

--> Aug
25

Do You Have An Agent Website? Why?

Posted by Larry Cragun Comments Off

1- Is your website a fancy business card? Do you want to drive more traffic to your site? Do you want natural traffic, unpaid for, or do you prefer the pay per click machine?

Joining us brings solutions to these questions. Sure you can still pay per click, but the power of our network can drive even more traffic to your site. Even in the early stages of IssaquahUndressed.com we bet it had more links to it and a better Alexa rating than your website. Why? Because of the way we market locally and because of it belonging to our network. See post on Power of the Network.

We are here to drive traffic to your website and to you.

2- We are here to help you become the local agent everyone remembers and wants to do business with. You will OWN YOUR TOWN. This is another important ‘why us’ point. We are implementing procedures in our local area that we will teach and share with you. You can see immediate results.

3- For many real estate agents it is a problem to be disiplined and have the courage to get in front of people and make contacts. Blogging YOUR town will help you in meeting new people, potential prospects, in a favorable, non-threatening way.

--> Jul
01

An Email from Teresa Boardman - What To Expect In Numbers

Posted by Larry Cragun Comments Off

A comment from Teresa when asked about numbers.

12 closed transactions a year from a real estate blog is a reasonable expectation and 20 transactions are quite possible. I would suggest that it takes an average of three months of posting before most blog writers see a contract or closing from it. It took me 5 months to learn from my readers and figure out what to write. Our market here has changed quite a bit and is no longer hot and is saturated with agents and listing that don’t sell. Several agents I know have taken part time jobs. I spend 6 to 8 hours every week working on my blog, most of the time is spent writing. My top source for generating listing appointments is my Friday fun post. I can attribute 2 listings to it so far this year, with another going on the market next week and another on August 1st. I have a closing on Thursday from buyers that found me through my blog and another in July. I do not get business from every appointment, and not every buyer buys, I attribute this to buyer angst brought on by listening to the news and by local market conditions because in prior years every buyer I worked with bought and every deal I wrote closed. Most agents are reporting working twice as hard for half as much business, I also find that to be true. My top source for meeting new buyers is the photos on my blog. So far St. Paul re has reduced my marketing costs significantly which is a great reason for having it.

My blog is also a life style choice. I detest open houses, and do not believe in cold calling. I choose to market my business by word of mouth, and limit the amount of business that I take. My goal has never been to be the biggest, I strive to be the best. I think blogs are a long term type of marketing that take commitment. I personally have not found any other method of generating business that I am as comfortable with and that works as well.

My goal is to make a comfortable living while having time to enjoy other things. I enjoy the blog and the people that I have come to know because of it. It has been a tremendous educational experience and has led to new business ideas and new ways of doing business. I am going to state that I have learned enough at this point to be able to take my blog to the next level. I feel as though I am only beginning to scratch the surface and that both my blog and I have a lot of untapped potential. My personal and business goals involve beating my own personal best, and I do not spend time comparing myself to other agents. I don’t want to get into a contest, but I do want other agents to know that blogs can generate revenue.